HooHooFamily

Services

We create digital experiences that just work and that matters.

The strongest ingredients in design are Quality, Bravery, Structure, and Joy. Through strategy, UX, and design, we turn user insight into experiences that drive engagement, conversion, and growth.

rugglan-hoohoofamily

HooHooFamily, descended from the lovely [Rögglan]. Half fox and half owl. Mainly occurring where good communication meets technological evolution. Right there he struts in the breeze. Challenging and Hoots like a good Röggla.

Rögglan

/seb  Founder of HooHooFamily

Digital Strategy

We help you define what to build — and why

By combining user insight, data and business goals, we help you make better product decisions, set clear priorities and reduce risk in your digital investments.

User-Driven Design

We design products based on real user needs

Through research, testing, and continuous iteration, we help you understand your users, improve usability, and create experiences that drive engagement and conversion.

If you think good design is expensive, you should look at the cost of bad design.
Ralf Speth.

Product Design

We design digital products that are simple to use and built to perform

From concept to final experience, we combine UX, UI, and technical understanding to create scalable, consistent, and high-quality products.

Content

We make complex things easy to understand

Through clear structure and thoughtful wording, we create content that users trust, understand and act on. Good content doesn’t just support the experience — it is the experience.

👉 Let’s build something better

Reach out to start a conversation about your product, your users and what’s next.

Selected references

Especially fun
missions and challenges

Our customers describe us as a product team that creates magical UI/UX experiences through our excellent user experience. Someone has actually asked if we can conjure with our knees, and we can 👌

(Img: Logo for Trustly) Trustly provides the ability to make online payments directly from your bank account in a secure way. In addition to allowing for quick and easy payments, no sign-up or software installation is required. See the countries Trustly operates in below.

Trustly Group

(Img: Logo for Finning Cat) Finning is the world's largest Caterpillar dealer delivering unrivalled service for 90 years. We sell, rent and provide parts and service for equipment and engines to customers in various industries, including mining, construction, petroleum, forestry and a wide range of power systems applications.

Finning Caterpillar

(Img: Logo for TV4 Play) TV4 Play is the TV4 group's advertising-funded streaming service that shows programmes, TV series and videos from the TV4 group's various channels.

TV4 Play

(Img: Logo for Unionen) Unionen is Sweden's largest trade union on the private labour market and the largest white-collar trade union in the world.

The trade union

(Img: Logo for ATG) ATG®, the Swedish Horse Racing Totalisator Board, was founded in 1974. The company was established by the state, with the aim of guaranteeing long-term financial stability for trotting and thoroughbred racing.

Swedish Trotting Association

(Img: Fortnox logo) Fortnox, one of Sweden's most used business systems for small businesses. Offers financial systems, accounting software, CRM, payroll systems, etc. Fortnox's business system is created for small businesses and is used in several different industries.

Fortnox

Additional examples of brands/customers: Fortnox, TV4, Trustly, Finning Caterpillar Canada, Visma, Lenson, Puustelli, ATG, Posti Helsingfors Finland, Digitalist, UNHCR, ABB, Unionen (Sweden’s largest trade union), Sanofi, Karolinska institutes, Irishrelo, HSR, Stockholm University, Linnaeus University Customers in the industries: Payment • Accounting • Data Analysis • Manufacturing – industry, Villas • Hospital and medicine • Publisher – CD / AD and original • Delicatessen (Food and Beverage) • Meeting Facilitation with R & D • Makeup and perfume • Sales (Ex bikes) • Event – Agencies • Games and entertainment • The travel industry • The tourism industry • Sports and leisure • Telecoms • Transport and relocation Environment • IT • BI and Info. & intelligence service In countries worldwide: Sweden, Denmark, Finland, Germany, Italy, Malta, Turkey, Switzerland, Austria, Andorra, England, Ireland, USA, Mexico, The Netherlands, and Canada.

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